Doha, 06.05.2025 – Kingdom Konsult (KK), a leading boutique consultancy in sustainability and the circular economy, has signed an exclusive Memorandum of Understanding (MOU) with Proofminder, a European AgriTech innovator specialising in AI-driven plant-level farming technologies. This partnership introduces a new era of precision agriculture in Qatar, powered by Proofminder’s AI platform, which analyses data from drones, satellites, and cameras to deliver accurate, geocoded reports. Together, Proofminder and Kingdom Konsult are bringing scalable, sustainable solutions to help growers optimise resources, enhance crop yields, and support the development of a resilient agricultural sector.
This collaboration represents a significant step forward in sustainable environmental efforts, as both parties aim to promote green initiatives and raise awareness about environmental sustainability. The MOU also solidifies their mutual desire to foster a healthier, more eco-conscious business environment and society, while enhancing cooperation to drive plant-level precision agriculture powered by AI and environmental sustainability initiatives.
Mr. Norbert Havas, CTO and co-founder of Proofminder, expressed his enthusiasm about the partnership:
“This partnership marks an important moment not only for Proofminder but also for the future of agriculture in Qatar. By combining our cutting-edge AI-driven plant-level technology with Kingdom Konsult’s deep expertise in sustainability, we are confident we can empower farmers to achieve higher yields with lower environmental impact. Together, we are committed to building a more resilient, sustainable food system that serves current and future generations.”
Miss Catina Aghayan, Chairman and Founder of Kingdom Konsult, expressed her pride in the collaboration: “We are very proud today to partner with Proofminder, a pioneering force in AI-driven precision agriculture, in our shared mission to promote smart farming and environmental sustainability in Qatar and the region. This partnership is a milestone for us, as it introduces a transformative solution for boosting crop yields while reducing chemical usage and environmental impact. Together, we complement each other’s strengths and are ready to deliver a legacy of innovation and sustainable agriculture for Qatar’s future.”
As part of this collaboration, the two companies are committed to developing innovative solutions to tackle persistent environmental challenges and embed the principles of sustainability for future generations. The partnership is poised to contribute significantly to the circular economy.
The agreement will also focus on promoting advancing precision agriculture and sustainable farming practices, with AI-powered plant-level insights identified as a key growth driver in the agri-tech sector. This technology will the optimisation of crop production while reducing chemical inputs and environmental impact, aligning with national and global efforts toward sustainable agriculture, food security, and climate resilience.
About Kingdom Konsult Kommunication
Kingdom Konsult (KK) is a niche boutique consultancy specializing in sustainability and the circular economy. As a global consulting boutique, KK brings a unique cosmopolitan expertise, serving clients across private, public, and social sectors. KK’s holistic approach includes sustainability strategy, operations, technology, and communication.
The firm helps develop sustainability strategies, ESG reporting, and leads decarbonization efforts. Additionally, KK introduces innovative, solution-driven technologies in recycling, renewable energy, and clean energy through patented green innovations. The consultancy enhances corporate image through green marketing, ensuring effective public communication of key sustainability messages.
KK, alongside its global partners, delivers holistic sustainability communication and hands-on consultancy for green initiatives, driving meaningful, lasting improvements in business performance.
About Proofminder
Proofminder is a European AgriTech company focused on transforming agriculture through AI-driven plant-level precision farming.
Using data from drones, satellites, and cameras, Proofminder delivers actionable insights such as yield predictions, weed detection, crop health monitoring, and hyper-precise variable rate application (VRA) maps for targeted spot spraying. The platform supports a wide range of crops and use cases — from hybrid corn and pineapple fields to citrus orchards, fruits, and berries — delivering high accuracy and cost-efficiency. Proofminder offers a complete end-to-end service, making it easy for growers to adopt and integrate into their existing operations. From precise weed detection and crop monitoring to tree health classification and yield forecasting, Proofminder is committed to revolutionising agricultural management on a global scale, in alignment with the UN Sustainable Development Goals.
At Proofminder, we believe in a smarter, more sustainable future for farming — because every plant and leaf matters.